How Rihanna Turned Labubu into a Global Fashion Statement
A Designer Toy Meets a Global Icon
When Rihanna — fashion mogul, music icon, and beauty powerhouse — was photographed holding a Labubu plush on the streets of New York, the internet lost its mind. Within hours, the images were trending on Instagram, TikTok, and Reddit, sparking a new wave of global interest in POP MART’s mischievous little creature.
But was this just another celebrity with a quirky prop? Far from it. Rihanna’s influence pushed Labubu into a new realm: from cult collectible to fashion accessory.
🧸 Discover your own Labubu at Labubu Shop UK
When and Where It Happened
The viral moment came in early 2024, when Rihanna stepped out of a car in SoHo carrying a Labubu Monster Plush in one hand and a Fenty clutch in the other. Dressed in an oversized Raf Simons jacket, she effortlessly blended high fashion with the soft, spooky charm of Labubu.
The photos were shared by:
Fan pages like @fentyvault
Within 24 hours, “Rihanna Labubu plush” became a top search term on Twitter and Google Trends.
🆕 | @Rihanna & @AsvpxRocky were spotted leaving a private Los Angeles airport this morning after spending a few days relaxing in Barbados (Feb. 26, 2025).
— RihannaNavy_Queen (@RihannaNavy_FDR) February 26, 2025
📸 | TheImageDirect pic.twitter.com/99n7KV3X6v
Why It Mattered for Labubu Fans
🔹 Mainstream Validation
Designer toys have always thrived in niche circles — but Rihanna’s approval gave Labubu mainstream cool.
🔹 Labubu = Fashion
What was once a blind box collectable became a streetwear staple, inspiring crossover content on Depop, Pinterest, and TikTok under tags like #LabubuFitCheck and #KasingLung.
🔹 Demand Explosion
Searches for Labubu Monster Plush rose by 700% globally (according to Google Trends), and UK collectors rushed to find local sources.
The Figure Rihanna Was Holding
Labubu Monster Plush – The Monsters Series
Height: 30 cm
Material: Soft plush with embroidered detail
Style: Gothic/Grunge aesthetic
Release: Late 2023
Currently available at Labubu Plush Collection
What Rihanna’s Influence Means for UK Collectors
If you’ve been collecting Labubu for years, this moment is a milestone: the moment Labubu went pop culture mainstream.
But for UK fans, it’s also a challenge. Many of the plush figures seen in celebrity posts are:
Sold out globally
Overpriced on eBay
Rare in physical stores
That’s why Labubu Shop UK offers a curated, reliable range with:
✅ Free shipping
✅ No import tax
✅ Local customer service
✅ Weekly restocks of hard-to-find items
🛒 Find Rihanna’s favourite plush now at Labubu Plushes
What’s Next?
Rihanna wasn’t the only one. Stay tuned as we explore how other celebrities like BLACKPINK’s Lisa, Billie Eilish, and J-Hope of BTS have helped grow the Labubu movement — each in their own unique style.
